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As we as consumers become more and more educated, we are starting to not just care about what the labels say for our own wellbeing, but that of the environment too. Everywhere you go, you’ve been seeing the terms ‘natural’, ‘organic’, ‘zero-waste/waste - less’, ‘local’, ‘handmade’, ‘do-it-yourself’, ‘customise’, ‘make-it’, ‘tailor-made’. These are not just the catchphrases of the green hippie, this is a universal movement.
So what's with the DIY trend? The last few years have seen the rise of the DIY beauty and health trend. It’s all about sustainable ingredients that are good for you and the environment, and a step away from the generic, factory produced, production-line-made staples that we have come to love and loathe. Sustainably produced ingredients are important so that what was taken from the earth can be put back for the future wellbeing of all. The DIY trend is about purity of ingredients, 100% natural and nontoxic, which links to sustainability and is better for the environment. And what is better for the environment is always better for us too. Nature has provided all that we require to adapt.
Essentially, Doing-It-Yourself puts YOU back in control of what you put in and on your body. It teaches us to become more aware and more conscious about out daily decisions. Plus it's incredibly fun and therapeutic! We want to help you live your best, natural life and through DIY, you can give your skin and body exactly what it needs, not something designed to roughly suit the masses. DIY is about creating super-charged, ultra nutritious products that can be 100% pure and natural. More and more people are wanting to make their own products in order to achieve something that the generic market cannot provide. So let’s let go of generic products and the need for ‘instant’ and let’s make it ourselves. Be mindful, make conscious decisions and be caring. Show some self-love and in turn you love the environment. Join the DIY movement and be Essentially Natural!