Who we are

A family business with nature at heart.

Founded in 2014 by cousins Janet and Vicki, Essentially Natural began with a growing awareness of the need to take better control of what we put into and onto our bodies, and into our environment.

Today, we help make natural, sustainable choices easier through high-quality, planet and people-friendly products, practical education and clear ingredient standards.

Our Story Our Ingredients Policy
Customer support at the Essentially Natural front of house warehouse
Customer support at our Cape Town warehouse

Founded in 2014

Over a decade of helping people live more naturally.

South African Business

Proudly local, supporting local wherever we can.

Strict Ingredient Standards

We choose clean, safe and effective ingredients.

Natural DIY Support

Everything you need to create with confidence.

Our Story

How Essentially Natural began

Founded with a passion for natural beauty, we've been dedicated to creating premium products that harness the power of nature. Our journey began with a simple belief: that the best ingredients come from the earth, and when combined with care and expertise, they can transform your skincare routine.

This is more than our business. It is our way of living. ♡
Essentially Natural team member labelling a product behind the scenes

What we stand for

Our commitments to you and our planet

Natural living should feel clear, practical and trustworthy. These are the principles that guide how we choose, explain and support the products we offer.

Full Transparency

We believe in honest information and clear labelling.

Sustainable Choices

We source responsibly and prioritise lower-impact options.

Social Responsibility

We support causes aligned with our values and community.

Knowledge Sharing

We share recipes, formulas, tips and natural living guides.

Quality You Can Trust

We carefully screen products so you get the best every time.

The EN Difference

Why choose Essentially Natural?

Carefully selected, high-quality ingredients and products
Local and ethical sourcing wherever possible
Transparent product information you can rely on
Friendly, knowledgeable customer support
DIY formulation support for all skill levels
Educational content, recipes and how-to guides
Essentially Natural dispatch team picking products from warehouse shelves
Natural crops growing in a field

Products with purpose. Business with intent.

At Essentially Natural, we are more than just a business. We are part of a community working towards a healthier, more sustainable future where natural and non-toxic living becomes the norm, not the alternative.

Inside the Essentially Natural working warehouse with product shelves and workstations

Behind the scenes

A real team, working behind every order.

From product shelves and workstations to packing and dispatch, our warehouse is where natural living support becomes real orders, real parcels and real help for customers across South Africa.

Inside our working warehouse

Explore more

Dive deeper into what we believe in

Our Ingredients Policy

The standards that guide everything we do.

The One Percent Movement

Our commitment to giving back to people and planet.

Brands We Love

Partnering with brands that share our values.

Resource Centre

Recipes, guides and natural living inspiration.

We’re here to help.

Shop our products

Contact Us

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