The Essentially Natural Family

Founded in 2014 by cousins Janet and Vicki, Essentially Natural emerged from a growing awareness of needing to take control of what we put into and onto our bodies, and into our environment. Our mission? To inspire others to embrace natural, sustainable choices by providing a platform for high-quality, planet and people-friendly products.

Our Journey and Growth

While our core goal remains unchanged - offering the best in natural products - we've evolved and expanded. We're guided by a strict ingredients policy in order to offer premium ingredients for your wellness, skincare, haircare, and home product creations, empowering you on your DIY journey. Quality ingredients, ethical sourcing, and environmental responsibility in every purchase.

Our Commitments

• Strict Ingredients Policy: We adhere to a rigorous ingredients policy ensuring all products are natural and non-toxic.
• Transparency: We believe in full ingredient disclosure.
• Sustainability: We've significantly expanded our eco-friendly packaging options, recognising that true sustainability encompasses both product and packaging.
• Social and Environmental Responsibility: We actively support causes aligned with our values, giving back to our community and environment.
• Knowledge Sharing: Our Resource Centre offers free access to recipes and formulas, inspiration and advice, and valuable "how-to" information to support you in your DIY journey.

Our Core Values

• Local Support: We source all products within South Africa, championing local industry and fair trade practices.
• Continuous Learning: We're committed to ongoing research and sharing our findings with our community.
• Customer Trust: We prioritise honesty and transparency in all customer interactions.
• Product Integrity: We only sell products we use and believe in ourselves.

Products with Purpose. Business with Intent.

At Essentially Natural, we're more than just a business - we're a community intent on powering towards a healthier, more sustainable future.

Together, let's make natural and non-toxic living the norm, not the alternative.