{"product_id":"melavoid-1","title":"Essentially Natural Melavoid Botanical Active (Boerhavia diffusa Extract)","description":"\u003cp\u003eMelavoid is a botanical cosmetic active made from the active fraction of \u003cem\u003eBoerhavia diffusa\u003c\/em\u003e root in a base of vegetal propanediol and water. It is a pale brown to brown liquid ingredient suited to water-based and emulsified skincare products where a plant-derived active is wanted in a ready-to-use format. Melavoid is soluble in aqueous systems, making it straightforward to work into serums, gels, creams, lotions, body milks and similar cosmetic formulations. It is commonly used in skincare concepts focused on a brighter, more even-looking skin tone and the appearance of dark spots.\u003c\/p\u003e\n\u003cp\u003e♡ Why we love it: Melavoid gives formulators a plant-based route for more focused skincare concepts without making the ingredient list feel overly complicated. It offers a clear botanical identity, a practical water-soluble liquid format and strong alignment with modern natural formulation standards.\u003c\/p\u003e\n\u003ch4\u003eKey Properties\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eINCI Name: Propanediol, Aqua, Boerhavia Diffusa Root Extract\u003c\/li\u003e\n\u003cli\u003eIngredients: Vegetal propanediol, water, Boerhavia Diffusa Root Extract\u003c\/li\u003e\n\u003cli\u003eBotanical Name: \u003cem\u003eBoerhavia diffusa\u003c\/em\u003e L.\u003c\/li\u003e\n\u003cli\u003ePlant Part: Root\u003c\/li\u003e\n\u003cli\u003eForm: Liquid botanical active\u003c\/li\u003e\n\u003cli\u003eAppearance: Transparent to slightly turbid liquid\u003c\/li\u003e\n\u003cli\u003eColour: Pale brown to brown\u003c\/li\u003e\n\u003cli\u003eAroma: Characteristic\u003c\/li\u003e\n\u003cli\u003eSolubility: Soluble in aqueous solutions\u003c\/li\u003e\n\u003cli\u003eComposition: Propanediol 70-90%, Aqua 10-30%, Boerhavia Diffusa Root Extract 1-3%\u003c\/li\u003e\n\u003cli\u003eActive Marker: Boeravinones\u003c\/li\u003e\n\u003cli\u003ePreservative-Free\u003c\/li\u003e\n\u003cli\u003eNon-GMO\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eTSE\/BSE-Free\u003c\/li\u003e\n\u003cli\u003eCOSMOS Approved\u003c\/li\u003e\n\u003cli\u003eHalal Certified\u003c\/li\u003e\n\u003cli\u003eVegan\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree From: Formaldehyde, silicones, latex, microplastics and phthalates\u003c\/li\u003e\n\u003cli\u003eSuitable For: Cosmetic Use\u003c\/li\u003e\n\u003cli\u003eStorage: Store in tightly closed vessels at room temperature, protected from direct light and humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It's Used For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreating botanical brightening and tone-evening skincare formulations\u003c\/li\u003e\n\u003cli\u003eSupporting formulas focused on the appearance of dark spots and uneven-looking skin tone\u003c\/li\u003e\n\u003cli\u003eAdding a plant-derived active to water-based serums and gels\u003c\/li\u003e\n\u003cli\u003eFormulating gel creams, lotions, creams and emulsified facial products\u003c\/li\u003e\n\u003cli\u003eDeveloping body milks, deodorants, neck and décolletage products, and make-up-adjacent skincare\u003c\/li\u003e\n\u003cli\u003eBuilding plant-led facial care concepts where a ready-to-use liquid active is preferred\u003c\/li\u003e\n\u003cli\u003eAdding a water-soluble botanical active to natural-focused formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWho It's For\u003c\/h4\u003e\n\u003cp\u003eThis Product Is For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCosmetic formulators creating plant-led skincare products\u003c\/li\u003e\n\u003cli\u003eMakers working with water-based and emulsified systems\u003c\/li\u003e\n\u003cli\u003eProduct developers formulating brightening, radiance and tone-evening concepts\u003c\/li\u003e\n\u003cli\u003eBrands looking for a ready-to-use liquid botanical active\u003c\/li\u003e\n\u003cli\u003eFormulators working to natural, COSMOS-aligned, vegan or Halal-positioned skincare concepts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis Product Is Not For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnhydrous oil-only products\u003c\/li\u003e\n\u003cli\u003eUse as a finished product on its own\u003c\/li\u003e\n\u003cli\u003eFood, flavouring or supplement applications\u003c\/li\u003e\n\u003cli\u003eDirect application to skin without formulation\u003c\/li\u003e\n\u003cli\u003eProducts making medical, bleaching or guaranteed pigmentation-removal claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAs a Cosmetic Ingredient: Add to suitable water-based or emulsified formulations.\u003c\/li\u003e\n\u003cli\u003eAs a Botanical Active: Use in serums, gels, creams and lotions where a plant-derived liquid active is appropriate.\u003c\/li\u003e\n\u003cli\u003eIn Emulsions: Add at a suitable stage for water-soluble actives, following your formulation process and stability testing.\u003c\/li\u003e\n\u003cli\u003eIn Water-Based Products: Blend into aqueous systems where the formula has been properly preserved and stability checked.\u003c\/li\u003e\n\u003cli\u003eProcessing Tip: Keep the container well sealed and protect the ingredient from excess light and humidity during storage.\u003c\/li\u003e\n\u003cli\u003eFormulation Tip: Confirm compatibility, pH, preservation and final product stability before scaling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSafety Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor cosmetic formulation use only\u003c\/li\u003e\n\u003cli\u003eNot intended for ingestion\u003c\/li\u003e\n\u003cli\u003eDo not use as a finished ready-to-apply product\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes\u003c\/li\u003e\n\u003cli\u003ePatch test the finished formulation before wider use\u003c\/li\u003e\n\u003cli\u003eKeep the container tightly closed when not in use\u003c\/li\u003e\n\u003cli\u003eStore at room temperature away from direct light and humidity\u003c\/li\u003e\n\u003cli\u003eIn case of turbidity, filter before use\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children and pets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003cp\u003eQ: Is Melavoid oil-soluble?\u003cbr\u003eA: No. It is soluble in aqueous systems, so it is better suited to water-based or emulsified formulations.\u003c\/p\u003e\n\u003cp\u003eQ: What is Melavoid made from?\u003cbr\u003eA: It is made from the active fraction of \u003cem\u003eBoerhavia diffusa\u003c\/em\u003e root in vegetal propanediol and water.\u003c\/p\u003e\n\u003cp\u003eQ: What kinds of formulas does Melavoid suit best?\u003cbr\u003eA: It suits serums, gels, lotions, creams, body milks and other cosmetic systems that can incorporate water-soluble actives.\u003c\/p\u003e\n\u003cp\u003eQ: Can Melavoid be used as a finished product on its own?\u003cbr\u003eA: No. It is a cosmetic formulation ingredient and should be used within a properly developed finished product.\u003c\/p\u003e","brand":"Essentially 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