{"product_id":"betaine-genecare-osms-ba-trimethylglycine-powder","title":"Betaine Genecare OSMS BA (Hydrating Humectant for Skin \u0026 Hair)","description":"\u003cp\u003eEssentially Natural Betaine Genecare OSMS BA is a natural, sugar beet-derived moisturising active used in skin care, hair care, and cleansing products. Not to be confused with surfactant betaines (e.g. Cocamidopropyl Betaine), this ingredient functions as a humectant and moisture-balancing active. It helps support moisture balance, improves the feel of formulations, and can make products feel softer, less sticky, and more comfortable on the skin and hair. In cleansers and shampoos, it is also valued for helping reduce the harsh feel of surfactants. Because it is water soluble and easy to formulate with, it is a versatile addition to serums, creams, cleansers, shampoos, conditioners, and scalp care products.\u003c\/p\u003e\n\u003cp\u003e♡ Why we love it: A wonderfully versatile ingredient for formulas that need both performance and a better feel. It supports hydration, improves sensory feel, and helps create gentler, more polished products across skin, hair, and cleansing applications. The upcycled sugar beet origin is a thoughtful bonus for more conscious formulation.\u003c\/p\u003e\n\u003ch4\u003eKey Properties\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eINCI Name: Betaine\u003c\/li\u003e\n\u003cli\u003eChemical Name: Trimethylglycine\u003c\/li\u003e\n\u003cli\u003eSource: Sugar beet\u003c\/li\u003e\n\u003cli\u003eForm: Free-flowing white crystalline powder\u003c\/li\u003e\n\u003cli\u003eCountry Of Origin: Finland\u003c\/li\u003e\n\u003cli\u003eNatural Origin: 100% natural origin\u003c\/li\u003e\n\u003cli\u003eSolubility: Readily soluble in water\u003c\/li\u003e\n\u003cli\u003eRecommended Use Level: 2% to 5%\u003c\/li\u003e\n\u003cli\u003eMaximum Supported Use Level: Up to 10%\u003c\/li\u003e\n\u003cli\u003epH Range Of Use: 3.0 to 8.0\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It's Used For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdd moisture support to serums, creams, lotions, masks, and other skin care formulas\u003c\/li\u003e\n\u003cli\u003eImprove the feel of formulations by reducing tackiness and supporting a softer after-feel\u003c\/li\u003e\n\u003cli\u003eHelp create gentler-feeling cleansers, shampoos, and body washes\u003c\/li\u003e\n\u003cli\u003eSupport smoother, more manageable hair in shampoos, conditioners, and scalp treatments\u003c\/li\u003e\n\u003cli\u003eUse in intimate care and water-based make-up formulations where comfort and mildness matter\u003c\/li\u003e\n\u003cli\u003eAdd to water-based formulas where easy solubility and simple processing are important\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWho It's For\u003c\/h4\u003e\n\u003cp\u003eBetaine Genecare OSMS BA Is For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulators making skin care, hair care, and cleansing products\u003c\/li\u003e\n\u003cli\u003eNatural and naturally positioned formulas needing a plant-derived multifunctional active\u003c\/li\u003e\n\u003cli\u003eWater-based systems that benefit from easy solubility and flexible processing\u003c\/li\u003e\n\u003cli\u003eFormulas that need moisture support with a more elegant, less sticky feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBetaine Genecare OSMS BA Is Not For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDirect use on skin or hair as a neat powder\u003c\/li\u003e\n\u003cli\u003eFood or beverage applications\u003c\/li\u003e\n\u003cli\u003eVery high pH formulations\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a foaming surfactant or a substitute for cocamidopropyl betaine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAs a Water-Phase Ingredient: Dissolve into the water phase until fully clear.\u003c\/li\u003e\n\u003cli\u003eIn Skin Care: Use in serums, creams, lotions, masks, and cleansers where moisture support and a softer after-feel are wanted.\u003c\/li\u003e\n\u003cli\u003eIn Hair Care: Add to shampoos, conditioners, scalp treatments, and similar formulas to support manageability and a smoother feel.\u003c\/li\u003e\n\u003cli\u003eIn Cleansers: Use in face washes, body washes, and shampoo systems to help soften the harsh feel of surfactants.\u003c\/li\u003e\n\u003cli\u003eUsage Guidance: A typical working range is 2% to 5%, with supported use up to 10% where appropriate.\u003c\/li\u003e\n\u003cli\u003epH Guidance: Best suited to formulations between pH 3.0 and 8.0. Avoid very high pH systems.\u003c\/li\u003e\n\u003cli\u003eProcessing Tip: Suitable for both hot and cold process formulations. Keep sealed and protected from moisture during storage and handling, as the powder is hygroscopic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSafety Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFor external use only. Do not ingest.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eDo not inhale the powder\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves and eye protection when handling bulk material\u003c\/li\u003e\n\u003cli\u003eKeep tightly sealed in the original container\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from moisture\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFAQs\u003c\/h4\u003e\n\u003cp\u003eQ: Is this the same as cocamidopropyl betaine? \u003cbr\u003eA: No. This is betaine, also known as trimethylglycine. It is a different ingredient with a different function in a formula.\u003c\/p\u003e\n\u003cp\u003eQ: Does betaine add foam on its own? \u003cbr\u003eA: No. It is not a primary surfactant. It is usually added to support moisture, improve formula feel, and help cleansers feel milder and more comfortable in use.\u003c\/p\u003e","brand":"Essentially Natural","offers":[{"title":"100g","offer_id":55364825448616,"sku":"EN-20223217","price":149.0,"currency_code":"ZAR","in_stock":true},{"title":"250g","offer_id":55364825481384,"sku":"EN-20223218","price":299.0,"currency_code":"ZAR","in_stock":true},{"title":"500g","offer_id":55364825514152,"sku":"EN-20223219","price":549.0,"currency_code":"ZAR","in_stock":true},{"title":"1kg","offer_id":55364825546920,"sku":"EN-20223220","price":999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/3111\/7152\/files\/EssentiallyNaturalBetaineGenecareOSMSBA100g.jpg?v=1775126400","url":"https:\/\/essentiallynatural.co.za\/products\/betaine-genecare-osms-ba-trimethylglycine-powder","provider":"Essentially Natural","version":"1.0","type":"link"}